User Experience (UX) testing determines how well your website performs in terms of usability, accessibility, and efficiency.
When re-designing or building a new website, it’s advisable to undergo UX testing to highlight who your users are and what they want from your website or mobile app, but most importantly to identify how easy you’re making it for users to achieve their goals. Once you have this information, you can implement these learnings to produce a website that converts.
At SimpleClick we’ve been applying the best user experience principles in our work and always apply UX best practices and technologies, such as eye-tracking when building websites. Below are our top seven tips for UX design.
A website needs to take your users on a clear and engaging journey. Using technology such as eye-tracking can show you the areas on a webpage your users interact with and can highlight any stumbling blocks where users fail to find the information they require. With this in mind your website should:
If your website hierarchy is greater than 3-4 levels deep, it's time to redesign. Ensure that there is always an obvious way to access the navigation menu, it is consistent throughout and your navigation labels are specific; you shouldn’t need to use more than two to three words.
You may also want to consider sticky menus, especially on longer webpages or when quick access is needed.
When designing a website you should design for any and every user. If users are colour blind we’d advise that your design is converted to grayscale to ensure your content is accessible to all.
You should also consider using different colours and size contrast on your website to differentiate primary information from supporting details.
The most important thing about the term ‘readability’ is that it isn’t necessarily about how well users can read something (by removing jargon etc.), but if they want to read it. For instance you should focus on:
It goes without saying that it’s vital to have a responsive website or mobile app. Users are constantly on the go and require access to information, products and services anywhere, any time and on any device. When designing a responsive website or app, there are key elements that need special attention:
Businesses often ask users to fill in a form for data collection purposes, such as contact details or feedback. If this is something you’d like to do, make sure the form is clear and easy-to-use. It’s also important that all forms which collect personal data adhere to GDPR. Below is a small list of design elements that you should bear in mind when building web forms:
A search field is one of the most important features of a website as it allows users to find the content they want quickly. It should always be easy to locate on a page, always look like a text box and should be wide enough to see the entire search query.
If you’re interested in providing your website users with an unforgettable user journey, or would like to see what eye-tracking can do for you, please get in touch. From UX testing to design, we can provide you with the assistance you need to meet your business goals. Call us on 0844 736 2747 or email us.