Our vision, mission & culture

Vision

Our vision is to become the number one software development agency in the East of England.

Mission

Working in partnership with our clients

With more than fifteen years’ experience, we are proud to have developed a reputation for successful and innovative software development.

Specialising in web design and development, bespoke software development, usability testing and mobile app development, our skill is in providing imaginative, technical solutions to complex problems.

Doing this right means going above and beyond to discover what really makes you tick; what's most important to you and your customers; and where your business is heading. We are more than just an extension of your in-house team, we go out of our way to bring your corporate vision to life. It’s not unusual to find us camped out at our client's offices during a project - it really helps us get to know you and your business and is something that sets us apart from the rest.

Choosing a trusted partner to work with on growing your business should be a decision based on mutual understanding, confidence and 'gut feeling'. And while our credentials speak for themselves, our clients tell us that reason they chose us in the first place is because we just 'get them'.

Thanks to our friendly, hands-on, collaborative approach, we’ve developed long-lasting relationships with many of our clients, often far beyond the duration of the initial project.

True to our motto “Digital solutions made simple”, we help new and long-standing clients to improve visibility in the marketplace, to offer an improved customer experience and to create a more efficient work-flow behind the scenes.

Nurturing our talent

As with any company, we are only as good as the people who work for us.

We know that our team is special – we also know that we couldn’t do what we do without their passion, their talent and their creativity.

We care very deeply about our staff and we do what we can to nurture their skills and help them become the best that they can be. Thanks to our positive inclusive working environment, our staff stay with us for many years – they know that throughout their time with us they’ll be professionally challenged, given the opportunity to learn new skills and work on exciting projects from the very first moment that they walk through our door.

Of course, the happy atmosphere, great benefits and regular social events helps to keep them happy too!

But the result of our efforts is a hard-working team in every sense of the word. Senior members of the team regularly take the time to support and educate newer recruits, and it's wonderful to see so many people flourishing in their careers with us.

Culture

Teamwork

At the heart of our success is our teamwork. Everyone pulls together to find imaginative solutions to complex problems, no matter how ‘out of the box’ it may seem.

From an internal perspective, our developers work closely with one another. Not only are the junior members fully supported and guided, but we all review one another’s work and encourage everyone to ask for help when they need it.

Externally, we are more than just an outsourced agency – we become part of your team working in total collaboration with your whole business. We’ve been known to work inside our client’s offices for the duration of the project – we are always willing to take that extra step if it means that we can get to the heart of your challenges and provide the right solution for you.

Versatility

There's a reason our strap-line is 'digital solutions made simple'. We love a challenge, we really do. You'd be surprised at what our team can do – whether it’s a website, an app or bespoke software, we’re confident that we will be able to help.

It's not just the software development that demonstrates our versatility, it’s also our project management style. We know that new requirements could come up at any stage of the project which is why our flexible, collaborative way of working means that we can always adapt what we are doing to make sure you are getting the solution you need.

Great customer service

The proof of what we do isn’t just in what we deliver; it’s also in the feedback, testimonials and recommendations that we get from our clients. If they aren’t fully satisfied, then neither are we.

Thankfully we over-deliver time and time again, and this is shown by the long-lasting relationships we have with our clients, many of whom have worked with us for several years.

Determination

We may have already mentioned that we love a challenge; nothing excites us more than projects which other agencies dismiss as too difficult. Thanks to the technical and creative skills of our team, we believe that there is nothing we cannot accomplish and thanks to Doddle, our own digital platform, we can go far beyond what other agencies can deliver.

Creativity

Often people think that computer programming sounds dull, but to us it’s the most creative thing we can think of. As the world has changed we have become increasingly reliant on technology, so what could be more inspiring than having the opportunity to develop new systems which are easy to use, simple to maintain and will adapt with future trends? To us, that takes real imagination.

Our local community is important to us

SimpleClick is proud to have a positive impact in our local community and has a strong history of ‘giving back’.

Between 2018 and 2025, SimpleClick facilitated Do Good Networking, which blended business networking with providing local Charities with practical and monetary support.

Do Good's doors may have closed, but the ethos still lives on at SimpleClick.

Our local community is important to us

SimpleClick is proud to have a positive impact in our local community and has a strong history of ‘giving back’.

Between 2018 and 2025, SimpleClick facilitated Do Good Networking, which blended business networking with providing local Charities with practical and monetary support.

Do Good's doors may have closed, but the ethos still lives on at SimpleClick.