Conversion Rate Optimisation (CRO)

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Conversion Rate Optimisation (CRO): Turning visitors into customers

You invest time and money to drive traffic to your website and apps. Conversion Rate Optimisation (CRO) is the strategic process that ensures that traffic doesn't go to waste.

At SimpleClick, we focus on identifying and removing the friction points that stop your visitors from taking action, transforming your digital platform into a highly efficient revenue-generating tool.

Illustration of user funnel
Diagram illustrating Conversion Rate Optimization - showcasing an increase from a 1% conversion rate to a 5% conversion rate

What is Conversion Rate Optimisation?

CRO is the practice of increasing the percentage of website or app visitors who complete a desired goal, without spending more on advertising or increasing overall traffic.

Simply put, if you have 1,000 visitors and only 10 complete a purchase (a 1% conversion rate), CRO is the work we do to increase that to 50 purchases (a 5% conversion rate) using the exact same amount of traffic.

The CRO advantage: remove the guesswork

Many businesses rely on guesswork when designing their digital properties. Our approach is rooted in data and real user behaviour, delivering measurable improvements to your bottom line.

Maximise ROI

Instead of continuously increasing your marketing budget, CRO makes your current traffic more profitable. You get more results from the visitors you already have.

Deeper user insight

Our CRO process provides powerful data about how your customers actually use your site, informing every future design and content decision.

Improved user experience (UX)

By removing obstacles and confusion, we create a smoother, more intuitive journey, resulting in happier, more loyal customers.

Increased revenue

Higher conversion rates directly translate into more leads, more sales, and greater financial growth for your business.

CRO is about making your current website work harder. It’s the data-driven process of making small, strategic changes to your design, copy, and user experience to ensure a higher number of visitors sign up, download, or purchase.

Stop leaving money on the table

If you’re ready to convert more of your existing traffic into valuable business outcomes, let SimpleClick apply our data-driven approach to your digital platform.

Start generating better results from your website.