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Google My Business is changing

By Jules Mackley 15th December 2021
SimpleClicks Google Business Profile displayed on a mobile with the google and Google Business Profile logo

In October I shared the importance of setting up your Google My Business account and ensuring all content is accurate and up to date. Since then Google has announced, they have simplified the name from ‘Google My Business’ to ‘Google Business profile’ with some important changes you need to know.

The move is designed to reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps. The Google My Business app will be retired in 2022, so best to get prepared now and familiar with the changes.

New features

  • You can now claim and verify your Google business profile directly in Google Search and Google Maps
  • Messaging can be done directly from Google Search
  • Message read receipts can be controlled in Google Search and Maps

Managing your Google Business Profile.

The easiest way to manage your profile is to enter your business name into Google Search or Google Maps. From here you will be able to update your profile and the information people see when they search for your business. Remember this is your shop front so it is important the information is correct and up to date.

You can add business hours, images, updates, and also respond to reviews and questions from customers.

Messaging customers directly

It's important to be able to keep in touch with customers. Although nothing beats face to face communication, more and more people are moving to tech. Being able to send a message is often the preferred choice. Turning on 'Chat' on your Google Business Profile enables customers to message you at any time however you need to consider:

  • Add customised automated welcome messages that can be sent when customers message you. These messages are not used to calculate your company's response time so it's a good idea to monitor messaging. 
  • If multiple people manage your Google Business Profile account they can interact as themselves with your customers. These users can manage their name and profile picture within the about me profile. The main point here is that customers will be interacting with individuals and not an anonymous company.
  • If messages are deleted they will be deleted for all users.


Using the customer button you will also be able to view and reply directly to reviews.

You can also add and answer questions. Anyone can ask and answer questions on your Google Business profile. This means questions can be posed and answered by customers as well as Google Business Profile Managers. Ensuring you check regularly to give an accurate answer is important.

Image of communication customer available via Google Business Profile

Additional tools

Moving forward, there will be additional tools added to Google Business Profile that will help you to understand how your business is performing and how you can enhance your online presence. These will be available exclusively on Search and Maps. 

So what are you waiting for?

Ensuring your Google Business Profile is verified is your first step. 

Remember a few simple rules - post regularly, add photos, keep opening times up to date and reply to all reviews, add frequently asked questions to help your listing rank higher in Google searches.

If you would like to talk more about your Google Business Profile, need help to set up your account, or need to talk about local SEO then please give SimpleClick a call on 0844 736 2747 or email us.