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What an effective website health check can do for your business

By Richard Jennis 28th January 2020

There are many factors that go into a well-designed and effective website, and to protect this investment we’d recommend that businesses undergo an audit at least once a year.

No matter whether you’ve just launched a new website or you’ve been in the marketplace for several years, it’s a good idea to run a simple health check to gain insights into your website and how you can improve it.

When carrying out an audit we’d suggest you focus on the below key areas that can impact the effectiveness of your website:

SEO (Search Engine Optimisation).

 Is your website optimised? How is it performing in the SERPs (Search Engine Result Page)? SEO should be an integral part of your business’s digital strategy - it will boost your domain’s authority, which directly affects your website’s position in the SERPs. We’d recommend that you take a thorough look into your keywords, internal links (remove any broken links) and check that all images and videos on your website are fully optimised, including any missed alt tags. These are a few starting points that you need to consider, and more information can be found in our blog post, 7-tips for on-page SEO.

Test your website’s responsive design.

It’s a well-known fact that Google favours websites which are responsive for all devices and screen sizes. Not only will this help with your SEO efforts, but it will also provide your customers with an aesthetic experience and easy user journey.

Content audit.

 Popular websites update and refresh content regularly. It’s therefore important to audit your website’s content, remove any duplicate text and update it where necessary. We’d also advise creating a detailed content schedule for news and blogs to ensure your website is kept up-to-date with your latest news.

Social media.

Another area to look at is how well your social media accounts are performing. Are people interacting with your content? What content has been the most successful in terms of engagement? Analysing your social media efforts should provide you with useful customer insights, whilst showing you what type of content you should post more of and on what channel. For instance, on a retail website you may see that the new launch of a collection performs better on Facebook and Instagram, but Twitter is primarily used for customer interaction regarding orders.

Site speed.

 Not only is site speed important for SEO purposes, it also provides your customers with a better user journey. There are small actions that you can do that will produce good results, such as reducing file sizes.

The use of automated SEO analysis tools.

If you’re looking to do a website health check, you’ll see that there are many “automated” SEO analysis tools which can help you audit your site yourself. However, these tend to give you a glimpse of how your website is performing e.g. how long your site’s meta descriptions are, how many H1 tags (header tag) you have etc., in hope that they can upsell their services to you.  

Although these reports can be useful if you’re simply looking for a low-level overview of your website’s health, we’d suggest taking these findings at face value as they don’t tend to provide you with recommendations on how to improve your website’s traffic and conversion rates.

Personalised website analysis report.

At SimpleClick we provide a one-stop-shop to help your business achieve its goals and improves its digital presence. When looking at a website we look to address any canonical issues, look at your internal link structure, analyse your website’s robots txt files and tags and so much more. Using this in-depth analysis, we can then provide you with recommendations that will help to increase your website’s visibility and traffic, improve your customer journey and aid conversions.

From design to digital marketing services, we can provide you with the assistance you need to meet your business goals. Call us on 0844 736 2747 or email [email protected].