A custom content management system (CMS) can make all the difference between a good website and a great one.
In today’s digital-savvy business world, a bespoke CMS ensures that your company can make changes to its online presence at a moment’s notice. So, it’s important that it both works for your business, and has the capacity to help it grow.
Whether you’re setting up a small website, an online store, or an integrated booking system, the benefits of using a bespoke CMS over an ‘off the shelf’ CMS are plentiful...
It's tempting to choose an open source CMS platform, such as WordPress, Drupal, or Magento. While these platforms offer developers and owners a wide range of options, they do come with a number of limitations that can restrict the functionality of your website.
Off the shelf CMS platforms are typically created with a specific type of website in mind. For example, Magento is the platform of choice for eCommerce, whereas WordPress is renowned amongst the blogging community. But you wouldn’t limit your business to a single vertical, so why do the same with your website?
The biggest advantage of a bespoke CMS is simple: it’ll do exactly what you want it to.
While it is possible to modify open source CMS platforms to provide extra functionality, you’ll be forever reliant on plugins. Suddenly, your originally cost-effective website will become more expensive as you remain increasingly dependent on third-party developers.
Your CMS should complement your lead generation activities, content goals and internal processes, rather than hinder them. Digital marketing is constantly evolving and, as your business grows, you’ll want the flexibility to experiment with new online lead generation tactics. You might want to integrate new APIs, use more multimedia content or even automate parts of the customer conversion process.
This can be difficult to achieve with a ‘plug and play’ CMS. For example, if you want to integrate your eCommerce site with your internal customer services software, it could prove tricky. At best, it might only work with certain aspects of your software. You’ll also be heavily reliant on software updates going smoothly and it is not unheard of for an update to mess up the core code of your website.
All this is avoidable with a fully customisable CMS. The CMS developer understands 100% of the code base. There’s no need for you to keep updating the platform or checking to see if there are any compatibility issues. This keeps maintenance down to a minimum, giving you more time to focus on your content.
We believe that marketing teams should have the flexibility to publish, update and organise their content easily. This can be really difficult to do without a bespoke CMS, as updates and changes require specific knowledge and technical capability.
When deciding on a bespoke CMS, always look for one that has an easy-to-use interface with a drag and drop page builder and the ability to audit, publish and 'rollback' content.
If you have several closely related websites, or have plans to diversify your business yet still want to keep everything tightly on brand, a bespoke CMS can be a huge help.
Multi-site management from a single login is only possible with a custom CMS. The resulting time-savings can have a direct and measurable impact on your bottom-line.
Take our Doddle CMS. It enables single-click publishing of news, events, product listings, and much more across multiple websites. Repurposing content and designs to create a consistent look and feel is incredibly easy (you’re welcome!).
Too often, an open source CMS will generate ‘unfriendly’ URLs as the user will not have complete control over the metadata of every page. With a bespoke CMS, however, SEO and social media readiness is built in right from the start. Your website’s code takes account for the factors that influence search rankings; from ease of navigation, through to page loading times and mobile-optimisation.
What’s more, it’ll provide you with valuable insights and options to enhance your site’s performance.
Most websites built using open-source platforms are based on theme templates. This runs the risk of your website blending in, or even being mistaken for a competitors’.
A web designer could, of course, take one of these pre-built systems and design something bespoke on-top. However, as these systems are easy to replicate and the code structure is pretty much the same, your design may not remain unique for long!
A truly bespoke website is completely unique and scalable. Better still, if it is created by the developer of your custom CMS, a change in design is so much more straightforward!
If your website as ever been hacked you’ll know what a nightmare it is to locate and isolate the threat. And if you collect and store and personal data on your website, a site compromise could be considered a data breach and require you to act in accordance with General Data Protection Regulations (GDPR), and fast!
With an open source CMS, you are pretty much at the mercy of plugin and theme developers to ensure that your website has no vulnerabilities. As they tend to have a larger user base, they are unfortunately attractive targets for hackers.
Plugins and add-ons have the potential to be less secure than the CMS platform, so it’s important that they are kept up-to-date. If a vulnerability is found, it could take quite a while for the plugin or theme developer to patch it.
A bespoke CMS is a much less attractive target for hackers and spammers since the code isn’t readily available to download and explore.
As you can tell, we’re passionate about custom CMS solutions for business. Our very own bespoke CMS, Doddle, delivers on all of the above and more, so for more information, call us today on 0844 736 2747 or contact us here.