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10 tips and tricks to improve your website's Google ranking

By Richard Jennis 27th October 2020
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Ahead of Google's search ranking algorithm update next year, SimpleClick has put together a list of tips and tricks you can implement on your website now to improve its performance.

Anyone with a website knows how important search engine optimisation is in improving Google rankings and driving traffic. This includes the User Experience or UX, which will become even more important next year when Google updates its ranking algorithm. UX rankings are based on how easy users find it to navigate your website on both web and mobile platforms. This includes factors such as web page loading speeds, intrusive pop-ups and accessible layouts. There are a few easy ways to test how good your website’s current search engine ranking is and adjustments you can make to improve it.

  1. Run a speed test. Google will reward sites that load quickly and smoothly on desktop and mobile devices by displaying them higher up in their results. Mobile platforms are particularly important, so should be considered first. A page speed health check will give you the information on how quickly your site is loading and whether it can be improved - it should load in less than three seconds. Run reports on your own website page by page, then run reports on competitors’ sites as you need to be better than them. Send the results to a web developer and ask for a plan to improve your site’s speed. Keep a log of page loading speeds over a period of time, to see how your site’s performance is improving.
  2. Perform a usability study. Ask friends, family or customers to test your site on desktop and mobile platforms in a usability study. Make them promise to be honest (whether positive or negative!). They must imagine they are potential customers, have never seen your site before and know nothing about your business. Ask them to think out loud as they navigate your website. Can they do the things on your website that you need your customers to be able to do quickly and easily? Give them a list of tasks to complete that a typical customer might attempt. Look out for anything that you thought was obvious, but they can’t seem to do, or find. There will be something! You could video record the session to ensure you capture everything and can implement the necessary changes.
  3. Use Google’s Lighthouse tool to perform an audit of your website. You can run this easily through Chrome DevTools. Give Lighthouse a URL to analyse and it will run a series of audits then generate a report on how well the page performed upon loading. Keep a note of the results and let your developer know where your site requires improvement. Review your site’s performance regularly. Lighthouse audits your site’s loading speed by looking at factors such as how quickly the first text or image loads (first contentful paint) and how long it takes for the most important part of the web page to load (first meaningful paint).
  4. Register your website on ‘Google My Business’ and keep it updated with content. This brings your site up on the right hand side of the search page with a map of your business’ location and helps get your website onto the first page of the search results.
  5. Follow up with customers to ask for reviews. These could be Google reviews, Tripadvisor or Trustpilot – whatever is suited to your industry.
  6. Check that your site content mentions the things users will be searching for that relate to your business. As well as reviewing your front end content, ensure your site’s metadata is using the right keywords. If you use Wordpress, the plugin ‘Yoast SEO’ is good for measuring this.
  7. Add videos to your site showing your products or the background to how your business is run. Google loves video content and this will improve your ranking.
  8. Start adding blogs to your site. Google loves a site that has changing content.
  9. Use social media regularly. Google also looks at ‘social signals’, meaning how your website is talked about on social media.
  10. Make sure your site has Google Analytics installed and is registered with Google Search Console. This is something a web developer can help with.

If you need support improving your website’s search engine ranking, SimpleClick can help with a search engine optimisation plan.

Call us on 0844 736 2747 or email us.