Redesigning a more impactful, user-focused website for Ipswich Housing Action Group

Transformation of their outdated website into a modern, accessible platform structured around clear pathways for service users, supporters, and professionals. By streamlining the navigation and putting key impact statistics front and centre, the redesigned site makes it effortless for vulnerable individuals to find support and for donors to take action.

Sector: Charity

Services: Doddle Website Design & Build

The brief

Ipswich Housing Action Group (ihAg) approached us to redesign their website, which had become outdated and difficult to navigate. The goal was to create a modern, user-friendly platform that clearly communicates the charity’s impact while supporting a range of audiences.

The new site needed to:

Provide clear pathways for service users, supporters and professionals
Better highlight ihAg’s impact through data and real stories
Make it easy for users to take action, including donating or accessing support
Ensure content was up-to-date, easier to access and to manage

Our approach

We restructured the website to guide users based on their needs, creating clear entry points for:

People experiencing homelessness
Individuals looking to support or donate
Those seeking help for others

This ensures visitors can quickly find relevant information while also building a broader understanding of ihAg’s work.

Putting impact front and centre

A key priority was shifting the narrative to highlight “this is who we are and what we achieve".

We introduced:

Impact statistics (e.g. rough sleepers supported, meals provided, centre visits)
Clear messaging around outcomes and community value
Messaging that highlights the scale of ihAg’s work

We wanted funders and supporters to quickly understand the scale of ihAg’s work without needing to dig through lots of content.

Simplifying content and navigation

We streamlined the site navigation to reduce friction and improve usability by:

Removing outdated content, including legacy COVID and money advice pages.
Refining the messaging to make it clearer and more focused.

Straightforward calls to action were introduced throughout, helping users quickly understand what to do next. Visually, we focused on clarity and consistency, creating a cleaner, more balanced design. This included:

A more considered use of imagery and content to improve readability.
Replacing busy scrolling banners with strong single images.
Updating the photography approach for a more cohesive and authentic feel.

Together, these changes make it easier to access content across all pages.

The result

The new ihAg website delivers:

A clear, audience-focused user journey.
Stronger communication of impact and outcomes.
Improved accessibility for those seeking support.
A more engaging platform for funders and donors.

It’s now much easier for visitors to find what they’re looking for, without having to dig through cluttered pages or unclear messaging.

Visually, we focused on clarity and consistency, creating a cleaner, more balanced design. By balancing clear information with stronger visuals and a more consistent look and feel, the site better supports ihAg's mission, storytelling and showing the impact of their work.

Overall, it creates a more welcoming and trustworthy experience that encourages people to engage, get involved and support the charity.