Engineering digital growth for Christy Turner: A solution-led web overhaul

SimpleClick partnered with Christy Turner to modernise their digital presence, creating a high-performing WordPress website that reflects their engineering expertise, improves search visibility, and guides customers to the right solutions with ease. Through a combination of strategic UX, technical SEO, and a flexible website build, we transformed an outdated platform into a powerful sales and marketing tool designed to support long-term growth and better serve customers worldwide.

Sector: Engineering

Services: WordPress Website Design & Build

The overview

With an industrial heritage dating back to the 19th century, Christy Turner is a globally recognised UK manufacturer of high-quality industrial size-reduction equipment, including hammer mills and flaking mills. To better serve a modern global market, they needed a digital presence that matched their engineering excellence.

They partnered with SimpleClick to replace a legacy website that was no longer delivering results with a powerful, search-optimised platform.

The challenge

Christy Turner’s old website was holding the business back on multiple fronts. Visually, it looked dated and failed to reflect their position as market leaders. Technically, it was difficult to manage, suffered from poor SEO performance, and lacked a clear user journey. Crucially, the site wasn't catering to the two distinct types of buyers visiting them: knowledgeable engineers who knew exactly which machine they needed, and operations managers who had a specific material to process but didn't know which equipment was right for the job.

The solution

We completely restructured, redesigned, and rebuilt the Christy Turner digital experience from the ground up, turning it into a high-performing lead generation engine. Key elements of the project included:

Dual-path user journeys

We overhauled the sitemap to create a highly intuitive navigation structure. For buyers who know their technical requirements, we introduced detailed product pages packed with technical specifications. For buyers focusing on application, we created specialised solution pages categorised by material type (e.g., grain, biomass, chemicals), seamlessly guiding them to the right machinery.

The results

The new Christy Turner website successfully bridges the gap between traditional engineering heritage and modern digital performance. By catering precisely to how different B2B buyers search for equipment, the site acts as a highly effective sales tool.

Combined with the ease of management offered by the Breeze Builder, Christy Turner now has a scalable digital platform built for long-term global growth.