Supporting Lydia Walmsley Racing on and off the track

Lydia Walmsley is a locally based national racing driver competing in the 2024 Vertu JCW Mini Challenge. The Mini Challenge Championship is arguably the toughest and most competitive one-make series in the UK.

Sector: Motor Sport Services: Wordpress Website Design & Build

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The brief

Lydia started with a Wix website that she had built herself. The original site served a purpose, but with SimpleClick joining Lydia as a partner, it was the optimum moment to redesign and rebuild a solution that showcased Lydia Walmsley Racing going into the 2024 season and beyond.

The solution

Mark and the team kicked off the project by reviewing the online offerings on current motorsport websites. Unlike many of her competitors, Lydia isn’t part of a multi-driver team; where this has its challenges, it also means Lydia has free rein of her brand.

Following competitor research and a branding review (based on the colours of the previous year’s car livery), key page wireframes were created. These wireframes, alongside collaboration with Lydia, ensured that the new website and structure kept on the racing line.

With the fundamentals in place, the team amalgamated the branding and wireframes to produce the website designs.

Onto the fun part, the development team then implemented these designs into SimpleClick’s Breeze builder Wordpress solution. Creating a strong, beautiful website for visitors, but also ensuring the website administration is clear and concise for adding content in the future.

SimpleClick team photographed with Lydia and her new for 2024 livery mini

The results

An attractive website that showcases the skills and talent of Lydia Walmsley Racing that is easy to manage and provides flexibility to scale next season and beyond.

Before

After

Lydia Walmsley Racing Old Site
Lydia Walmsley Racing New Sitr

Before

Lydia Walmsley Racing Old Site

After

Lydia Walmsley Racing New Sitr
There are tools out there which enable you to create your own website, but nothing compares to the work that professionals can do. It is a digital work of art, and I cannot wait to show everyone what the team have worked so hard on and put so much time into. Seeing what they can do really does transform a vision into a reality and the final product is still far better than you first imagine, which is part of the magic that SimpleClick provide.

Lydia Walmsley

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