Website development for an Accountancy and Finance Recruitment Specialist
Artwork Builder
An online artwork builder platform to allow quick and easy creation of advertising artwork by travel agents that conforms to branding guidelines, using content from a central database.
| Sector: Travel | Services: Website Design & Build, Integration |
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The brief
The client’s in-house marketing team was producing bespoke point-of-sale marketing material for individual travel agents on an ad-hoc basis that can be displayed by the agents digitally or within their shop window displays. Not only was this time-consuming and unsustainable for internal employees (who needed to focus on other pressing tasks) but there was a risk that these branded materials would have a long turnaround time and provide out of date information.
The client was looking for a way to enable travel agents to produce their own branded marketing material which would promote the latest travel offers by pulling in key information from one central database.
The requirement was to create a bespoke artwork creation system which was easy to use, maintainable and fully integrated with the existing agent platform.
The system needed to be bespoke and customisable, yet able to fully integrate with the existing system. The client was keen for the end user to have a seamless user journey.
It also needed to be intuitive and simple, allowing users to create a final output of printable high-resolution PDF files which could be used for both internal and professional print purposes.
The solution
A web-based self-service artwork creation platform that integrates fully with the existing travel agent portal, allowing a seamless workflow.
Fred. Olsen Cruise Lines have control and visibility of what agents are producing, ensuring accuracy of data and conformance to brand guidelines.
Posters, flyers and social assets can be generated quickly and easily by agents themselves, removing the involvement of internal employees. This removes the time delay between making an artwork request and having artwork available to use for advertising purposes.
Cruise information (including up-to-date pricing) and imagery is pulled in directly from the central repository simply by entering a cruise code. Agent-specific information is automatically added and additional information can be selected during the creation process.
The generated artwork can be previewed online before downloading in PDF or PNG formats with the additional option of a print-ready format.
