Redeveloped consumer cruise booking process to provide a more user-friendly, visually engaging experience with the aim of increasing online cruise bookings. The project included integration with the internal sales system.
|Services: Website Development, Integration, Doddle
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Encourage more guests to book cruises directly online by streamlining the cruise booking process to make it easier to use while being more visually engaging.
Include additional information within the booking process to allow guests to make well-informed purchasing decisions and have the confidence to complete their bookings online.
Redeveloped and redesigned cruise booking process that removes the barriers to online booking.
The key changes were:
The project was completed to tight timescales and required complex integration with the internal sales system.
Naomi and the team went above and beyond to deliver our Booking Engine Redesign. Timescales were tight but they took the time to understand our requirements and well, the result speaks for itself.
Digital Developments & Projects Manager
Fred. Olsen Cruise Lines
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