Supporting a fintech start-up with website development and digital marketing services
Improving online conversions
Redeveloped consumer cruise booking process to provide a more user-friendly, visually engaging experience with the aim of increasing online cruise bookings. The project included integration with the internal sales system.
| Sector: Travel | Services: Website Development, Integration, Doddle |
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The brief
Encourage more guests to book cruises directly online by streamlining the cruise booking process to make it easier to use while being more visually engaging.
Include additional information within the booking process to allow guests to make well-informed purchasing decisions and have the confidence to complete their bookings online.
The solution
Redeveloped and redesigned cruise booking process that removes the barriers to online booking.
The key changes were:
- Increased product imagery
- Improved call to actions
- More engaging and informative cabin selection process
- Transparent room allocation and selection process
- Simplified step-by-step user journey with visual progress bar
- Enhanced information from the central web system
- Updated design to provide a more seamless, on-brand user experience between the website and booking process
The project was completed to tight timescales and required complex integration with the internal sales system.
