Improving online conversions 

Redeveloped consumer cruise booking process to provide a more user-friendly, visually engaging experience with the aim of increasing online cruise bookings. The project included integration with the internal sales system.

Sector: Travel Services: Website Development, Integration, Doddle

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The brief

Encourage more guests to book cruises directly online by streamlining the cruise booking process to make it easier to use while being more visually engaging.

Include additional information within the booking process to allow guests to make well-informed purchasing decisions and have the confidence to complete their bookings online.

Fred. Olsen Cruise booking process built by SimpleClick
Fred. Olsen Cruise mobile booking built by SimpleClick

The solution

Redeveloped and redesigned cruise booking process that removes the barriers to online booking.

The key changes were:

  • Increased product imagery
  • Improved call to actions
  • More engaging and informative cabin selection process
  • Transparent room allocation and selection process
  • Simplified step-by-step user journey with visual progress bar
  • Enhanced information from the central web system
  • Updated design to provide a more seamless, on-brand user experience between the website and booking process

The project was completed to tight timescales and required complex integration with the internal sales system.

The results

Online revenue
Online cruise bookings
Average order value
Suite bookings
Naomi and the team went above and beyond to deliver our Booking Engine Redesign. Timescales were tight but they took the time to understand our requirements and well, the result speaks for itself.

Terri Overett
Digital Developments & Projects Manager
Fred. Olsen Cruise Lines

Our work

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