In our digital age your online presence should take precedence. It’s the shop window to your business, giving prospective and existing customers an insight into your services and products.
To ensure your online presence stays fresh and conversions remain high, the arrival of spring can provide you with the perfect time to delve into an annual digital spring clean. Below we have put together a checklist you can follow to ensure everything looks good, works effectively, and meets your business’ goals.
Google Analytics is your best friend when it comes to seeing how your website is performing. Check to see if some pages have abnormally high bounce rates, or look to see if mobile users are converting at lower rates than desktop users. If there are high bounce rates it could be worth reviewing your copy or design to see if there are any changes you can implement that will prevent users from moving away from your site. If mobile conversions are low, it could be worth reviewing your CTAs and forms.
By starting with your analytics you could save yourself a lot of time, and put processes in place that will help to keep conversions high.
When conducting a site-wide content audit, don’t forget to look at your media files. Make sure all your images and videos are present, whether they have been uploaded to your media library or embedded via a third party.
When it comes to the written word, it goes without saying that you should regularly check that your contact details are up-to-date. Give your website a thorough read, make sure it fits in line with your current branding and positioning and remove duplicate content. Giving your website content a little love, making sure all of your services and products are correctly and clearly represented, is a sure way of preventing your website from looking neglected.
Key pages to update:
We’re not suggesting that your website needs to necessarily undergo a complete overhaul, but making small and regular changes in line with the latest trends can help to keep your site looking modern and effective at conversions.
We’d suggest that you ensure your contact details are clearly visible throughout the site, key information is placed above the fold and a quick contact form is provided. These are just a few simple ways to increase conversions through UX alone.
Not only should you be considering how your website looks on desktop, it is vital that it looks good on mobile too. With mobile use being at an all-time high, it’s imperative that you have a mobile-friendly website. We’d suggest that you take a look at your website on various handsets and browse each page to make sure you are encouraging customers to take the actions you want them to make.
If you’re interested in making sure your website is performing and looking the best it possibly can, why not give us a call? From design to SEO services, we can provide you with the assistance you need to meet your business goals. Call us on 0844 736 2747 or email [email protected].