Usability Testing & Consultancy
Make losing website visitors a thing of the past.
Can't work out why your conversion rates are so low? Or is that pesky bounce rate keeping you up at night? There are few things more frustrating than investing in a website that may look great, but that isn't getting you the results you need.
Whether you already have a website or are planning to get a new one, usability testing is no longer a 'nice to have'.
And we're not just saying that because we offer it as a service. It really can make the difference between a high-converting website that makes sales acquisition a breeze and a site that simply sits there costing you money.
Real, measurable customer feedback on your website.
So why do we love usability testing so much?
Usability testing will not only give you real insights into who your users really are and what they want from your website or mobile app, but will also help you identify how easy you are making it for them to achieve both their goals and yours.
Are you providing a clear path or journey to that all important shopping basket for example? Is it easy for users to navigate their way around and find the information they need? Is your call to action lost in a mire of information or is it crystal clear how users can get in touch with your company?
It may surprise you to know how often simple questions like this are overlooked. Of course, when we build websites for our clients, we always do so with usability best practice in mind; but we don't have to be managing your website or build to help.
As well as our own clients, we've carried out usability testing for a host of other businesses that have either been referred to us or are looking for independent, expert insights that will help them to improve conversions and increase sales.
The results of usability tests can be astounding. Often, very small tweaks and changes to your site can make the world of difference to your bottom line.
How does usability testing work?
We take a cross-section of your current and potential website visitors and run one-to-one sessions with them; giving them a series of tasks to complete on your website, plus the opportunity to provide more general feedback.
These findings are then collated in an easy-to-digest format and presented to you with video recordings of the tests themselves along with a whole raft of recommendations for your site.
If you'd like to chat about what usability testing could do for your business, call us on 0844 736 2747 or drop us a line here.