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Richard talks about SimpleClick developing a new operating system for Waller Transport Services'

By Richard Jennis 26th March 2021

In January 2021, UK logistics firm Waller Transport Services launched a new bespoke digital tracking application designed by the team at SimpleClick. The system, called ‘Traffic’, has been developed to streamline the business and improve customer service.

Traffic login screen

The brief

Waller Transport Services, founded in Ipswich over 50 years ago, has been using its own in-house system for the last 15 years. Recognising the need to modernise technology, increase efficiency, and future-proof business processes, Managing Director, Darryn Flynn, engaged SimpleClick to create a new mobile friendly system that was simple and effective.

There was simply nothing on the market that ticked all the boxes we needed. We have found existing systems used by other logistics companies to be over-complicated and bulky.

Darryn Flynn, Managing Director, Waller Transport Services

SimpleClick's solution

To start with, we undertook a ‘deep dive’ into Waller Transport Service’s existing system, identifying the parts they wanted to keep and any functionality frustrations, to inform our approach.

Andy Boland, Technical Manager at SimpleClick, explains: “I knew that our bespoke content management system, Doddle, could be used to create the application Waller needed. Doddle is modular and therefore enabled us to build a system that broke the separate functions of Traffic into logical areas, making it very straightforward to use, which will help Waller achieve more efficient processes.”

One of the key features the ‘Traffic’ application needed to achieve was simplicity. Ease-of-use was at the forefront of the solution design process, as the app’s main goal was to increase efficiency and this simply wouldn’t have been achieved with an over-complicated design.

What does 'Traffic' do?

‘Traffic’ combines a straightforward user interface with live GPS tracking and integrated invoicing to simplify every part of the freight forwarding process for Waller. It digitally tracks each job from start to finish, including compiling paperwork, such as Proof of Delivery (POD) and invoices, and includes a traffic light system that will automatically track and notify the status of a job.

The application allows each leg of a job to be monitored and allows PODs to be collected and sent to clients instantly, via Sign on Glass (recipients signing directly onto a smartphone or tablet device) or photographic evidence. Once a job is deemed complete, ‘Traffic’ automatically generates invoices in Xero’s integrated accounting system.

The system provides GPS-based monitoring of the progress of each leg of a job and enables Waller to see when a job is running late, which is invaluable for time-critical deliveries. Drivers can log in to ‘Traffic’ to see their job list for the day and ‘punch’ in and out of each stage of their journey, compiling data which is sent straight to Waller and avoids time consuming calls and texts.

The software delivers live GPS tracking updates and proactive communication regarding delays and completed deliveries, removing the need to make phone calls to monitor the status of jobs. ‘Traffic’ also supports in-application messaging, again streamlining processes.

The outcome

SimpleClick developed Waller Transport Service’s new operating system using Doddle’s modular technique to create a simple, user-friendly interface. ‘Traffic’ has successfully streamlined Waller’s services by giving up-to-the-minute tracking capabilities and recording vital data. The ‘Sign On Glass’ function in particular will potentially cut out weeks of chasing paperwork and speed up their invoicing process, as well as reducing overheads.

We were keen to improve our business processes and simplify data handling procedures. ‘Traffic’ has proven to be a worthwhile investment. From day one, SimpleClick understood our requirements. Their expertise in custom-built content management systems means the finished application is exactly what we envisaged at the outset.

Darryn Flynn, Managing Director, Waller Transport Services

If you need support with a website, App or content management system, SimpleClick can help. Get in touch by calling: 0844 736 2747 or email: [email protected]