UK Power Networks owns and maintains electricity cables and lines across London, the South East and East of England making sure your lights stay on.

They maintain and upgrade power equipment as well as move and connect new electricity cables.

online design testing

UKPN were redesigning their website and wanted to confirm that their designs worked for users, before they started to code the site.

We recruited a representative demographic of 35 people, all living in the area covered by UKPN and asked them questions such as ‘If you notice trees have become overgrown near a substation, what would you do?’. They were asked to click on the part of the design that they would go to in this scenario.

The area they clicked and the time taken to find it were recorded, highlighting areas that should be made more prominent or should be worded differently.

The report provided to UKPN was used to implement a series of tweaks to the designs that were carried through into their new website.